It doesn’t matter if you’re building the next Facebook. Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in.

A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market. It helps you align with different team departments, better understand your customers, and find ways to step up your SaaS product.

However, creating a product launch plan consists of multiple phases that each play a vital role…


About Healthline

Healthline is the largest website and provider of health information in the world. It covers all facets of physical and mental health openly and objectively, providing resources including articles, tools, newsletters, apps, podcasts, and communities around people’s specific conditions, wellness content, and episodic health information. The second player to Healthline in this space is WebMD. Healthline delivers empathy and a “whole person” approach, along with medical accuracy, meaningful community engagement, and content that consumers need along their health journeys. Medical integrity, relatability, and trust are essential ingredients in the Healthline content development process.

According to Comscore’s June 2019 report, compared…


The Power of Images

Employing user-generated content (UGC) is an effective way of engaging a brand’s audience. When users are able to contribute content to assess a company’s products or services, it creates trust among customers.

Images have the power to leave a strong impact on end-users by providing samples and proofs of how certain products and services work or don’t work. Sometimes, words are not enough to convey the emotional effect that images can have on customers, which is why utilizing photos is such an impactful tool for advertising and branding. …


About TaskRabbit

TaskRabbit is an online and mobile task platform that connects people with trusted, reliable independent contractors called “Taskers” from their local communities who can help get work done in and around the home. TaskRabbit’s two-sided marketplace makes it possible for consumers to find immediate help with everyday tasks across more than 50 categories, including cleaning, moving, delivery and errands, handyman work, and more. Users can choose their Tasker based on reviews, skills, hourly rate, and availability, and they are able to schedule their appointment with a Tasker whenever it is most convenient. …

Tess

Senior Marketing Manager at Stream

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store